Soon after the pandemic ends, companies will start competing with each other to increase market share. Those businesses with secured funding and proper cash flow planning will have a competitive advantage.
As people say, cash is king and good control of your financial resources is a must if you want your business to be successful.
A successful business must be backed by calculations and numbers. You need to forecast expenses and earnings to support current and future decisions.
Overly complex and ambiguous risk management may simply not work to your advantage, however, there are ways to avoid it.